America's Cup

San Francisco, 2013

The internationally renowned 34th AMERICA’S CUP took place over 3 months, beginning July 2013 in San Francisco spanning across several Bay Area locations. Siteline Productions designed, implemented and managed the Branding & Signage for every aspect of this prestigious event, providing a dynamic graphic experience of unparalleled scope and magnitude.

Siteline Productions maintained on-site design, operations, installation and maintenance teams for the duration of the event, acting as a resource arm of the America’s Cup Marketing / Operations Departments and fulfilling new Sponsorship and Broadcast requirements each day.

Siteline Productions created a Critical Path Timeline, maintained a complex budget, developed an Event Signage Matrix, and managed all graphic and content files. Other responsibilities included:

• Site Inspections and Maintenance

• City & Port, Board of Health permitting

• Stamped Architectural and Engineering Drawings

• Warehousing & Staging

• Coordination of Labor & Logistics

• Install and Dismantle / Event Operations

• Corporate Hospitality and Activation Buildings for Starwood and Kaiser Permanente

• Fabricated and maintained dozens of custom food and beverage sales kiosks located at the Marina Green, along the Embarcadero and at Pier 19

• FMI's Retail Facilities

• Legacy Structures